Lead Generation is an important topic for any and all businesses.

Why, you ask? 

Well, because without leads, a business will not have the opportunities and possibilities to convert prospects into customers.

So, you know that lead generation is important… but what even is it?

What is Lead Generation?

Lead generation is basically attracting and converting your target audiences that have already shown interest in your product, offer or service. The goal of lead generation is to guide your prospects through the journey all the way to your sales funnel and then close a sale!

What Types of Businesses Need Lead Generation?

The fact of the matter is that absolutely all and any company that needs consumers in order to survive – and thrive, will 100% need lead generation. So, that’s you.

I know you are probably terrified of the sell sell sell, and feeling pushy to your buyers but rest assured that lead generation doesn’t always mean selling.

There are many other ways to generate leads into your business, this includes nurturing which involves just following up with a consumer after they have already been contacted once.

5 Reasons Why Your Business Needs Lead Generation

Reason 1: 

While searching online consumers end up eliminating almost 50% of sellers who DO offer the product/service that they are looking for. You absolutely need to get in front of your prospective buyers early otherwise your chances of making their shortlist are small and even if they do visit your website, they are most likely going to forget about you so be sure you offer a memorable experience or offer them something after they have left your site.

Reason 2: 

If you own a business, you need sales. Right?

You need sales, not just today, but also next week, next month and next year.
Lead generation is all about keeping your leads warmed up so that they will be ready to buy from you anytime in the future. It’s good news if you are achieving your sales goals today, but a good lead generation strategy will help ensure that you get consistent sales in the future too.

Reason 3: 

Companies that have good lead generation strategy and are good with nurturing tend to generate 50% more sales-ready leads. 

Reason 4: 

Less time cold calling. And this is great because let’s be honest – people hate cold calls. In companies where lead generation is not being taken very seriously, you end up spending the majority of your day doing hard work of those cold calls rather than selling. 

Reason 5: 

Times have changed! Now ain’t the truth?

Absolutely everything has changed and it’s time to play catch-up. Don’t get stuck in the past and the way things were done back then or even just last year. Perhaps you are doing the same type of marketing strategy that has worked for you in the past. I’m not suggesting you stop altogether, but the whole buying and selling process has changed and businesses have to find new ways to reach out to buyers and get their attention through all of the noise of everything else. 

This might all be overwhelming. 

It’s true that lead generation can seem to be time consuming and difficult, and yes, it can be but it doesn’t need to be. 

If you need a killer lead strategy, I’d love to help!