I’m no Elon Musk, but I do know a thing or two about launching digital products and what to do after product launch.
You have to think of EVERYTHING before you push that big red button if you want to have a smooth flight and happy astronauts.
What I see happening with a lot of entrepreneurs is that the their checklist ends at “Launch.”
And that’s about as unrealistic as launching a human-occupied spacecraft into orbit and heading home for lunch with the fam. You have to stick around for a while to make sure they’ve got everything they need, such as:
- A way to communicate with mission control
- A system for resolving issues based on feedback from the astronauts
- A plan to keep the rocket up in the sky
Before the Launch
If you’ve been searching for how to make money selling digital products online, your post-launch strategy (those checklist items below “launch”) has to include the same three elements, and it should look something like this:
- Easy-access to customer service
- A system for finding and evaluating feedback
- Ads Management
When you have these three items in place BEFORE you launch, you can guarantee a much better long-term outcome, more money, a more helpful product or funnel, and happier customers.
So, let me break it down into a more detailed digital product launch plan…
Set up your easy-access to customer service
Imagine the SpaceX astronauts getting up in the air only to realize that they couldn’t radio down to mission control to let them know “There’s something on the wing” or “It looks like we’re slightly off course.”
It would probably trigger an all-out panic. Those astronauts would never fly Musk-Air again.
It’s the same thing with your customers. You need to give them a designated “support” email address to communicate with you after the launch, and clearly display it on the Thank You page, in your support group, and in your fulfillment email.
When I launched my Get It Together, Girl! System through Practical Mommy, my main email was firstname.lastname@example.org. I added support@practical mommy.com before I launched because I didn’t want customer service emails in the same box. I wanted to check several times a day and not clog up my regular inbox.
But the system to simplify your customer service doesn’t end there.
You can actually create your customer service responses ahead of time in a swipe file so that you can copy/paste your replies or hire a VA to manage your inbox.
Here are some questions you can go ahead and pre-write now:
- Trouble logging in/accessing the product
- Payment issues
But you can also create templates to answer questions about:
- Trouble finding what they need
- Trouble understanding something
Continue adding copy/paste responses to your swipe file as you notice common questions. Remember that the more questions you answer and problems you solve, the less time you’ll have to spend fixing stuff after you launch.
Find and evaluate feedback
How you deal with customer feedback will determine the quality of your product and how well it solves your ideal client’s problems.
If the SpaceX astronauts could communicate but didn’t believe mission control was going to fix anything, “Uh, Houston, we have a problem.”
Your customers are your product experts. If there is anything amiss with your delivery or the product itself, you better believe they are going to tell you. If you listen to and affirm your customer’s experience and resolve those problems, you continue to build trust and develop even better money-maker for your future clients.
Your job when it comes to customer feedback is to:
- Find the feedback—it will typically be in the comments on your ads, in your group, and in your support inbox.
- Listen/Affirm—again, you can create swipe files for some of these issues, but really make sure that your customers feel heard.
- Resolve—add more FAQs or better instructions, fix the actual problems, and continue improving your product. Launch day is not the end of your mission.
Manage your Facebook Ads
(This is where my knowledge of space travel is a little fuzzy and the analogy breaks down, so bear with me.) 😅
Wading through the FB help center for guidance might be leaving you wondering, “How long for Facebook ads to start running?’
There’s a misconception about running Facebook ads that you can just put it on autopilot and let it run. But just like a rocket blasting into space, someone has to be in the control room to push all the right buttons at just the right time.
First of all, you can’t turn on FB ads with a magic button. It takes a while to grow your ad account. That’s because Facebook doesn’t know anything about you or your idea yet.
So goal #1 after you launch is to get your first 100 customers. Once you get to 100 customers, you can create a lookalike audience so that your ads will end up in front of your ideal clients.
Unfortunately, especially with low ticket products, they have a life span. You will have to change up your low-ticket ads every 1-2 weeks.
And keep in mind that ad spend needs to be an average of $100/day.
However, if you do want to put it on auto-pilot after you’ve managed your account and built it up for a little while, hiring an ads manager is a great option.
Here are a few things to consider:
- A good ads manager will cost $1500+ per month
- Not all ads managers are equal. Be sure to ask if they have run ads for digital products before.
- Don’t pay as much if they don’t have the experience, and be aware that there is a learning curve.
Just remember to think long-term when you launch your digital products. The more pre-planning you can do for post-launch, the better.
Your brilliant idea is about to make you the big bucks. Just get those systems in place and brace for launch.
(Don’t worry! If you’ve already pressed the big red button, you can still course-correct what might have been a shaky launch.) Just go through the steps above now and get your digital product back on the trajectory you hoped for.
Still have questions about your digital product or funnel or how to make money online from home? Click the contact button above to book a 20 minute session for $222 to “Pick my brain.” Let’s get your funnel or digital product into orbit!