So many entrepreneurs come to me wanting to create a low-ticket digital offer, but they aren’t sure what to create. Or, they hear “low-ticket offer” and think “ebook”.
I know it might sound like a no-brainer, but an ebook is actually not the most profitable route or the most helpful product for your ideal client.
My advice if you want to create a low-ticket, evergreen option that brings in lots of passive income and provides huge value for your clients?
Look at what you’re doing with your high-level clients and translate that process from done-for-you to DIY.
Can I sell an ebook?
The truth is, yes, you can sell an ebook. But if your goal is to make money and deliver a transformative experience to your clients, an ebook might not be the best option.
Why is an ebook not the best option for your low-ticket offer?
Think about it. Wherever you went to school, did you get more value simply from reading the textbooks, or did you learn through the combination of hands-on, lecture, personal interaction, and activities?
An ebook is great for delivering two-dimensional information, but it doesn’t provide your clients with the opportunity to interact, to test out your strategies, to experience the information in multiple learning styles.
And I know you’re all about providing value for your clients, but the real question you want to ask is how to make money selling digital products online.
Ebooks are typically something like a $7 to $10 offer. Think about how many people you have to sell to in order to get a good ROI from that. It’s a lot.
You’ll need to market to a really broad audience to make money, and the information in your ebook may only apply to a narrow niche. If you’re really in touch with your ideal client avatar, which you should be, you will be sure to deliver results-based info to a specific group of people, but that means you’re going to need more than just an ebook to make money.
So if not an ebook, what then?
There’s money in your proprietary method.
Is there a part of your transformative or service-based process where you say something over and over again no matter who you’re talking to?
if you end up saying the same thing over and over again to clients and it’s getting a great result time after time, that’s your proprietary method. It’s your signature process for getting results, and you can likely turn it into a DIY course.
It’s the idea of taking the high-impact transformation you give to your 1:1 clients and repackaging it in a DIY format.
The benefit of a DIY course vs. an ebook are:
- You can sell it for more than the cost of an ebook.
- You don’t have to sell it to as many people.
- Hence, you can make it more tailored to your ideal client
- Hence, your clients will get better, more transformative results.
- And then they will keep coming back to buy more of your products and services.
What happens to my high-level clients if I give away my proprietary method?
Maybe you’re wondering, won’t it reduce the value of my 1:1 done-for-you or personalized coaching sessions if I give away my proprietary method as a low-ticket offer?
Because your 1:1 clients aren’t necessarily paying for your method. They’re paying for:
- Your time
- Your experience
- Your feedback
- Your exclusive instruction tailored to their business
And, when you create a DIY product, you’re targeting a completely different scope of ideal clients—the ones who would rather take the info and do it on their own than pay for the high-touch, intensive experience you provide in your 1:1.
So essentially, you’re expanding your market and not taking anything away from your pool of 1:1 prospective clients. You’re just able to reach a wider audience because you are making your expertise more accessible.
Creating a low-ticket offer that sells high.
Some people see a $27 digital product and think that it looks like an easy weekend project. But the secret to your low-ticket offer is that it’s just the tip of the iceberg.
Your low-ticket offer should be priced low enough that it’s accessible to a lot of people but high-value enough that you feel like you’ve underpriced it just a bit.
The problem is that we tend to see more value in our creations than our customers do. When you over-deliver on your promises, you are sure to create life-long followers instead of one-time buyers. And that will come in handy for your next digital product launch plan.
But the other secret to your low-ticket offer is that it really is the just tip of the iceberg because you’re going to create a handful of companion offers that will enhance your ICA’s transformation process.
That doesn’t sound too hard, but it also sounds like a lot of work; and that scares me.
The good news is… you don’t need a ton of offers, freebies, or e-books to provide a ton of value and make money off of your method. You just need one LeadBundle™ that takes your signature method and transforms it into a DIY product packed with information that will get your ideal clients the result they’re looking for.
Even so, the process can be daunting when you realize how much work needs to happen before the launch. But I promise you, if you’re searching for how to make money online from home while you continue serving the 1:1 clients you love to work with, all of the hard work is going to be worth it.
What kind of support do you need?
Because you’ll be packing so much value into your LeadBundle™, it’s so important to have someone to help push you through when you start to feel discouraged.
That’s what I’m here for!
I went live with Keely Stawicki over in the Facebook group about a low ticket offer bundle I helped her navigate, The Aligned Offer System.
It’s a great example of an evergreen DIY version of her high ticket 1:1 option. And it’s perfect for rebellious entrepreneurs who aren’t happy with the usual icky marketing methods.
To find out more about how you can take your signature method and transform it into a high-converting low-ticket digital product, check out the replay right here.
Or, book a call with me through the contact tab above. I’ve been where you are, and I’m always ready to help entrepreneurs learn how to create a digital product that sells itself.