If you’ve been following me for any period of time, you’ll know that I am crazy passionate about digital products and the success they offered my business. I’m so passionate about it, that I won’t shut up about how great they are and how if you haven’t already started creating one, you absolutely should!
But there are a few other ladies that follow me that have already created their product, but they’re afraid to launch or having trouble with sales. So, if you’re one of my girls that has listened to me ramble on and on about digital products and you’re thinking, Well, Kristen, I already have a digital product but I’m afraid to start promoting it or I can’t sell the dang thing!
Or, you might fall into the other category of, I tried to make a digital product and it was a total bust. Well, yeah! The first one usually is! So if you’ve already tried digital products and you gave up after your first one flopped, I’m here to pick you up, dust you off and push you back into the market. Move it, Missy! You’re not done here!
Sometimes, it’s not the product’s fault it’s not selling, but the way it’s being marketed. I have a handful of secrets I’m going to share with you that will help you saddle up the digital product horse again and get back on your game! This post is just for you and I’m going to talk about how to sell your product (even when there’s no audience), how to improve your marketing, and how to shift gears when the market changes.
The 3 Secrets to Successfully Marketing Your Digital Product
Secret #1: How to start when you don’t have an audience:
So you’ve created a product, now what? How do you get it out there?
For all my Mamas out there who already have a digital product but are struggling with launching or selling, I’ve got some awesome tricks and tips that will help take you from a timid Oh, jeez, I don’t really know if I’m ready to launch to LOOK AT WHAT I HAVE CREATED! (Think Tom Hanks in Castaway when he finally makes a fire).
If you’re thinking, Well, how am I going to market my product without an audience?
Marketing strategies play a big role in your launch and there are some great nuances to try with Ads that can take you from a small audience from your small following to a HUGE audience. For comparison, imagine something on the scale from Mom’s basement to Carnegie Hall.
Ads will change the game for you completely!
Pick a platform where your people are and advertise the absolute mess out of it. If you don’t have an audience, this is where you should start. Ads will find your audience for you.
Even if you already have a decent audience established, Ads are a great way to generate buzz around your product.
Secret #2: How to continually improve yourself, your products, and your marketing:
You’ve created it, you’re selling it, now what?
For all my ladies out there with digital products who did the creating and the marketing but then stopped there, I’m here to give you a little kick in the tush and tell you to get busy again. NEVER EVER stop improving yourself, your products, and your customer service skills.
Reach for the stars, sister!
Keep your Ad copy fresh, keep your images recent, and, the absolute must-have for any business, keep your customer service ON POINT! Keep your Karens happy, Mama! Make sure all questions surrounding your product are answered and all of your issues are resolved immediately.
If you start noticing recurring issues with your products, include and instructions and FAQ guide with your product. Anticipate your customer’s needs and make sure they have all of the resources they might need to answer their own questions. It will go a LONG way when they decide to leave you a review and it’ll help keep some of the same questions out of your inbox.
Secret #3: How to pivot quickly when things change:
I want you to think about Ross from Friends when I use this word. PIVOT!
The recent pandemic is a perfect example. Things change rapidly in the market and life and the success of your business will hinge on your ability to adapt to change and adapt your business accordingly.
This means changing your Ad copy to reflect these market shifts, adjusting your products to help people in specific situations, being flexible and trying new things in your marketing strategy.
Digital Products are just like any other industry, you’ve got to be ready to run with the bulls when the game changes. Stay on your toes, stay on top of the trends and be ready to tuck and roll with the ever-present tides of change.
So, if you’ve tried and failed to launch or market successfully or you’re just not sure where to start, these tips and tricks should put you back on the right track to putting an awesome product on the market and getting you one step closer to building your empire around digital products.
Take it one step at a time, Mama, and never ever give up on yourself, your business, or your dream!